About us




Our Story 01

Our Story

How it all began

Arduino Startups, which is a subsidiary of Lumina Inova Pty., started in 2015 by Ritesh Kanjee. He saw a gap in the education market particularly in the electronics and software development niche and he decided to use his knowledge and experience to help others learn mainstream development much faster and easier.

Ritesh Kanjee has over 8 years in Printed Circuit Board (PCB) design as well in image processing and embedded control. He completed his Masters Degree in Electronic engineering and published a paper for IEEE called Vision-based adaptive Cruise control using Pattern matching (on Google Scholar). Ritesh is actively working in the areas of Augmented Reality as well as Deep Learning and Artificial Intelligence.

Our Values 02

Our Values

So bit of history on me and this channel.

My name Ritesh Kanjee and I have Master’s Degree in Electronic Engineering. I started this YouTube channel and on Udemy around mid-2015. Initially we specialized on training videos on PCB design in Altium and Arduinos, hence the channel Name Arduino Startups which is a subsidiary of the company Lumina Inova (Which is short for Lumination Innovation). Our vision is to teach people valuable and scarce engineering, computer and data science skills, that will help them light the way toward innovation in technology. We do this by teaching courses on these topics in a fun and intuitive way that maximizes knowledge retention and all providing practical courses for our students to learn by doing. So yeah that is what we do in a nutshell.

Our Expertise Categories

So many academic goals that we expect you to achieve.


Learn Augmented Reality using popular tools like Vuforia and AR Core.


Learn AI from Machine Learning all the way to advanced Deep learning.


Design your own Arduino circuit boards using advanced tools like Altium.


Learn the basics of FPGA and Zynq development using Xilinx Vivado.


We take pride in our work, so when we build your website, it has to meet your unique requirements. Our creative team can  create tailor made packages to cater for everyone’s taste. Anywhere from a basic website, to a complete state-of-the-art concept that is optimised for smart phones and tablets.


We simplify computer vision using LabVIEW.